Principles of Marketing

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, New Jersey Prentice Hall, International, Inc. 1994
Edition:	Sixth Edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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008	230921t1994 NJU ag# ##001 #beng#D
020	#	#	\|a 0130980390 (hardback)
020	#	#	\|a 9780130980397 (hardback)
040	#	#	\|a DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415 \|b .K636 1994
100	1	#	\|a Kotler, Philip \|e author
245	1	0	\|a Principles of Marketing \|c Philip Kotler and Gary Armstrong
250	#	#	\|a Sixth Edition
264	#	1	\|a Englewood Cliffs, New Jersey \|b Prentice Hall, International, Inc. \|c 1994
264	#	4	\|c ©1994
300	#	#	\|a xx, 692 pages \|b illustrations (colour) \|c 27 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and indexes
526	0	#	\|a MKT420 \|b BM231 \|5 BM
526	0	#	\|a Principles and Practice Of Marketing \|b Bachelor of Business Administration(Hons)Entrepreneurship \|5 Faculty of Business Management
546	#	#	\|a Text in English
650	#	0	\|a Marketing
700	1	#	\|a Armstrong, Gary \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063427
964	#	#	\|c BOK \|d 01
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