Principles of Marketing

Principles of Marketing

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Englewood Cliffs, New Jersey Prentice Hall, International, Inc. 1994
Edition:Sixth Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 692 pages illustrations (colour) 27 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0130980390 (hardback)
9780130980397 (hardback)

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