Introducing corporate planning guide to strategic management
Corporate planning has gone through several development stages since the first edition of this book was published in 1969. This fourth edition views these changes as evolutionary rather than revolutionary. Most of the third edition required little adaptation, but a great deal of new material has bee...
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| Format: | Unknown |
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Oxford New York
Pergamon Press
1991
©1991 |
| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Corporate planning has gone through several development stages since the first edition of this book was published in 1969. This fourth edition views these changes as evolutionary rather than revolutionary. Most of the third edition required little adaptation, but a great deal of new material has been added. Additional material has been included on implementation, value based planning, competitor analysis, climate and culture, the relation of management development to strategy, innovation, globalisation and strategic alliances. Textural material on other topics has also been updated where relevant. This edition looks ahead to new trends in corporate planning, with an increasing emphasis on making strategy happen. |
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| Physical Description: | xviii, 245 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0080410421 |
Introducing corporate planning guide to strategic management