MARKETING THEORY Classic and Contemporary Readings
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati
South-Western Pub. Co.
1986
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The 4 A's of marketing creating value for customer, company and society
INTERNET MARKETING
Customer behaviour consumer behavior and beyond
