MARKETING THEORY Classic and Contemporary Readings
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Cincinnati
South-Western Pub. Co.
1986
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000#i#4501 | ||
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001 | wils-063215 | ||
005 | 2023723103914 | ||
008 | 231108t1986 XXU ag# ##000 #beng#D | ||
020 | # | # | |a 0538192534 (paperback)) |
020 | # | # | |a 9780538192538 (paperback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | # | # | |a HF5415 |b .M32375 1986 |
100 | 1 | # | |a Sheth Jagdish N |e author |
245 | 1 | # | |a MARKETING THEORY |b Classic and Contemporary Readings |c Jagdish N. Sheth, Dennis E. Garrett |
264 | # | 1 | |a Cincinnati |b South-Western Pub. Co. |c 1986 |
264 | # | 4 | |c ©1986 |
300 | # | # | |a viii, 872 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references |
546 | # | # | |a Text in English |
650 | # | 0 | |a Marketing |x History |
700 | 1 | # | |a Garrett, Dennis E |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063215 |
964 | # | # | |c BOK |d 01 |
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