The marketing of services
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Heinemann
1984 (1993 printing)
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-063101 | ||
| 005 | 20237308163 | ||
| 020 | # | # | |a 0750602090 |
| 090 | # | # | |a HF5415.122 |b .C69 1984 |
| 100 | # | # | |a Cowell, Donald W |
| 245 | # | # | |a The marketing of services |c Donald W. Cowell |
| 260 | # | # | |a London |b Heinemann |c 1984 (1993 printing) |
| 300 | # | # | |a xii, 340 p. |b ill. |c 24 cm |
| 500 | # | # | |a "Published on behalf of the Institute of Marketing and the CAM Foundation."# |a Includes bibliographical references and indexes. |
| 650 | # | 0 | |a Professions |x Marketing |
| 650 | # | 0 | |a Service industries |x Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063101 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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The marketing of services