The marketing of services

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Bibliographic Details
Main Author:	Cowell, Donald W
Format:	Book
Published:	London Heinemann 1984 (1993 printing)
Subjects:	Professions > Marketing Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0750602090
090	#	#	\|a HF5415.122 \|b .C69 1984
100	#	#	\|a Cowell, Donald W
245	#	#	\|a The marketing of services \|c Donald W. Cowell
260	#	#	\|a London \|b Heinemann \|c 1984 (1993 printing)
300	#	#	\|a xii, 340 p. \|b ill. \|c 24 cm
500	#	#	\|a "Published on behalf of the Institute of Marketing and the CAM Foundation."# \|a Includes bibliographical references and indexes.
650	#	0	\|a Professions \|x Marketing
650	#	0	\|a Service industries \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063101
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam