Megamistakes forecasting and the myth of rapid technological change
Schnaars documents that there is no evidence to support the widely accepted hypothesis of accelerating change. He suggests that forecasters would do well to test their assumptions about the future with hard market questions grounded firmly in the present.
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| Format: | Book |
| Language: | English |
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New York London
Free Press Collier Macmillan
1989
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| Online Access: | Click Here to View Status and Holdings. |
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Forecasting and management of technology