Advertising management volume its role in marketing

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Bibliographic Details
Main Author: Sachs, William S. 1919- (Author)
Format: Unknown
Language:English
Published: Tulsa, Okla. PennWell Books 1983
Series:The PennWell marketing and management series
Subjects:
Online Access:Click Here to View Status and Holdings.
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040 # # |a UiTM  |e rda 
090 # # |a HF5821  |b .S22 1983 
100 # # |a Sachs, William S.  |d 1919-  |e author 
245 # # |a Advertising management volume  |b its role in marketing  |c William Sachs 
264 # 1 |a Tulsa, Okla.  |b PennWell Books  |c 1983 
300 # # |a xiii, 520 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 # # |a The PennWell marketing and management series 
504 # # |a Includes bibliographical references and indexes. 
650 # # |a Advertising  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=062785 
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