Advertising management volume its role in marketing
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Tulsa, Okla.
PennWell Books
1983
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| Series: | The PennWell marketing and management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 520 pages illustrations 24 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0878142401 |
Advertising Its purpose, principles and practice 
ADVERTISING