Kleppner's advertising procedure

Kleppner's advertising procedure

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There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing c...

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Bibliographic Details
Main Author: Kleppner, Otto 1899- (Author)
Other Authors: Lane, W. Ronald 1940-, Russell, Thomas J 1941-, Verrill, Glenn
Format: Unknown
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall 1988
Edition:Tenth edition
Series:The Prentice Hall series in marketing
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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