Kleppner's advertising procedure
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing c...
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| Other Authors: | , , |
| Format: | Unknown |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1988
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| Edition: | Tenth edition |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | # | # | |a HF5823 |b .K45 1988 |
| 100 | # | # | |a Kleppner, Otto |d 1899- |e author |
| 240 | # | # | |a Advertising procedure |
| 245 | # | # | |a Kleppner's advertising procedure |c Otto Kleppner |
| 250 | # | # | |a Tenth edition |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1988 |
| 264 | # | 4 | |c ©1988 |
| 300 | # | # | |a xv, 686 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | # | # | |a The Prentice Hall series in marketing |
| 500 | # | # | |a Rev. ed. of: Otto Kleppner's advertising procedure. 9th ed. c1986. |
| 520 | # | # | |a There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. |
| 650 | # | 0 | |a Advertising |
| 700 | # | # | |a Lane, W. Ronald |d 1940- |
| 700 | # | # | |a Russell, Thomas J |d 1941- |
| 700 | # | # | |a Verrill, Glenn |
| 740 | # | # | |a Advertising procedure |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=062195 |
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Kleppner's advertising procedure 
Otto Kleppner's ADVERTISING PROCEDURE