Seeking customers

Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems

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Bibliographic Details
Other Authors: Shapiro, Benson P (Editor), Sviokla, J. J
Format: Book
Published: Boston, Mass. Harvard Business School Pub. 1993
©1993
Series:The Harvard business review book series
Subjects:
Online Access:Click Here to View Status and Holdings.
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