Seeking customers

Seeking customers

Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems

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Bibliographic Details
Other Authors: Shapiro, Benson P (Editor), Sviokla, J. J
Format: Book
Published: Boston, Mass. Harvard Business School Pub. 1993
©1993
Series:The Harvard business review book series
Subjects:
Consumers' preferences
Selling
Consumer satisfaction
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-061236
005 2022122152747
020 # # |a 0875843328  |q hardcover 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 # # |a HF5438.25  |b .S434 1993 
245 # # |a Seeking customers  |c edited, with an introduction by Benson P. Shapiro and John J. Sviokla 
264 # 1 |a Boston, Mass.  |b Harvard Business School Pub.  |c 1993 
264 # 1 |c ©1993 
300 # # |a xviii, 343 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 # # |a The Harvard business review book series 
500 # # |a Articles originally published in the Harvard business review#  |a Companion volume to: Keeping customers 
504 # # |a Includes bibliographical references and index 
520 # # |a Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems 
650 # 0 |a Consumers' preferences 
650 # 0 |a Selling 
650 # 0 |a Consumer satisfaction 
700 # # |a Shapiro, Benson P  |e editor 
700 # # |a Sviokla, J. J 
740 # # |a Keeping customers 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=061236 
964 # # |c BOK  |d 01 

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