1992 STRATEGIES FOR THE SINGLE MARKET
This study provides a description of the strategic opportunities of the pending single European market. The text outlines the procedures managers should follow to gain expertise in European and international business and acts as a handbook for managers who wish to adapt, compete and influence compan...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
1990
©1990 |
| Edition: | New revised bestseller |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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International marketing analysis and strategy
Global Marketing Foreign Entry, Local Marketing & Global Management
GLOBAL MARKETING
