1992 STRATEGIES FOR THE SINGLE MARKET
This study provides a description of the strategic opportunities of the pending single European market. The text outlines the procedures managers should follow to gain expertise in European and international business and acts as a handbook for managers who wish to adapt, compete and influence compan...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
1990
©1990 |
| Edition: | New revised bestseller |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This study provides a description of the strategic opportunities of the pending single European market. The text outlines the procedures managers should follow to gain expertise in European and international business and acts as a handbook for managers who wish to adapt, compete and influence company policy. The book covers single market legislation, marketing, how to research markets, pricing strategy, product development, foreign exchange, research and development. |
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| Physical Description: | 430 pages illustrations 22 cm |
| Bibliography: | Includes bibliographical references (page 421-422) and index |
| ISBN: | 0749400129 (paperback) 9780749400125 (paperback) |
International marketing analysis and strategy