Essentials of advertising strategy
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL
Crain Books
1981
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ctm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-059819 | ||
| 005 | 2019016154049 | ||
| 008 | 241002s1981 ILU #g# ##000 ##eng#D | ||
| 020 | # | # | |a 087251045X |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | # | # | |a HF5823 |b .S38 1981 |
| 100 | # | # | |a Schultz, Don E |e author |
| 245 | # | # | |a Essentials of advertising strategy |c by Don E. Schultz |
| 264 | # | 1 | |a Chicago, IL |b Crain Books |c 1981 |
| 300 | # | # | |a x, 131 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references |
| 650 | # | 0 | |a Advertising |
| 745 | # | # | |a Advertising strategy |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=059819 |
| 964 | # | # | |c BOK |d 01 |
Essentials of advertising strategy