Handbook of sales promotion
Here's a handbook that examines every aspect of sales promotion,an area of marketing that has outgrown general advertising in terms of dollars expended.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1985
©1985 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Sales Promotion Essentials
