Handbook of sales promotion

Handbook of sales promotion

Here's a handbook that examines every aspect of sales promotion,an area of marketing that has outgrown general advertising in terms of dollars expended.

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Bibliographic Details
Main Author: Ulanoff, Stanley M (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 1985
©1985
Subjects:
Sales promotion > Addresses, essays, lectures
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
090 # # |a HF5438.5  |b H35 1985 
100 0 # |a Ulanoff, Stanley M  |e author 
245 # # |a Handbook of sales promotion  |c Stanley M. Ulanoff, editor in chief 
264 # 1 |a New York  |b McGraw-Hill  |c 1985 
264 # 1 |c ©1985 
300 # # |a xxvii, 607 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 text 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographies and index 
520 # # |a Here's a handbook that examines every aspect of sales promotion,an area of marketing that has outgrown general advertising in terms of dollars expended. 
650 # # |a Sales promotion  |x Addresses, essays, lectures 
700 # # |a Ulanoff, Stanley M 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=059664 
964 # # |c BOK  |d 01 

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