Handbook of sales promotion
Here's a handbook that examines every aspect of sales promotion,an area of marketing that has outgrown general advertising in terms of dollars expended.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1985
©1985 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Here's a handbook that examines every aspect of sales promotion,an area of marketing that has outgrown general advertising in terms of dollars expended. |
|---|---|
| Physical Description: | xxvii, 607 pages illustrations 24 cm |
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0070657335 |
Sales Promotion Essentials