Small business management fundamentals
This straightforward guide to establishing, managing, and owning a small business has been thoroughly updated, revised and redesigned while preserving the readability and practical flavour that distinguished past editions. Based on field-tested, proven techniques successfully used by real-world entr...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1982
©1982 |
| Edition: | 3rd edition |
| Series: | McGraw-Hill series in management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This straightforward guide to establishing, managing, and owning a small business has been thoroughly updated, revised and redesigned while preserving the readability and practical flavour that distinguished past editions. Based on field-tested, proven techniques successfully used by real-world entrepreneurs, all essential small business management concepts are covered in a highly readable, practically-oriented presentation, and discussed in terms of how they can add to the small business operator's chances for success. New pedagogical features include a continuing (chapter-by-chapter) exercise called "Developing A Business Plan", new case studies, many of which are computer integrated, and lively real-world vignettes opening each chapter. New chapters on ethics and social responsibility, the development of the business plan |
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| Physical Description: | xxii, 426 pages illustrations 25 cm |
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0070611467 9780070611467 |
Small business management fundamentals