The design dimension product strategy and the challenge of global marketing

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Bibliographic Details
Main Author: Lorenz, Christopher 1946- (Author)
Format: Book
Language:English
Published: Oxford, UK Blackwell 1986
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index.
Physical Description:xi, 167 pages illustration 24 cm
Bibliography:Bibliography: p. [156]-159.
ISBN:0631137475