Public-sector marketing a guide for practitioners

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Bibliographic Details
Main Author:	Coffman, Larry L
Format:	Unknown
Published:	New York Wiley 1986
Series:	Wiley series on business strategy
Subjects:	Government marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a JF1525.M37 \|b C64 1986
100	1	#	\|a Coffman, Larry L
245	1	1	\|a Public-sector marketing \|b a guide for practitioners \|c Larry L. Coffman
260	#	#	\|a New York \|b Wiley \|c 1986
300	#	#	\|a xxi, 191 p. \|b ill. \|c 24 cm
490	1	#	\|a Wiley series on business strategy
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 182-184.
650	#	0	\|a Government marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=041866
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