MCDONALD'S behind the arches
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire worl...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Toronto
Bantam Books
1986
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 220629t1986 -CN 001 eng D | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX945.5.M33 |b L68 1986 |
| 100 | 1 | # | |a Love, John F |e author |
| 245 | 1 | 1 | |a MCDONALD'S |b behind the arches |c John F. Love |
| 264 | # | 1 | |a Toronto |b Bantam Books |c 1986 |
| 264 | # | 4 | |c ©1986 |
| 300 | # | # | |a 470 pages, [16] p. of plates |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index. |
| 520 | # | # | |a McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success. From the Trade Paperback edition. |
| 600 | 1 | 1 | |a Kroc, Ray |d 1902- |
| 610 | 1 | 1 | |a McDonald's Corporation |
| 650 | # | 0 | |a Restaurateurs |x Biography |z United States |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=038358 |
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Working for McDonald's in Europe the unequal struggle