International Marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1987
©1987 |
| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000caa a2200000#a 4501 | ||
|---|---|---|---|
| 001 | wils-037738 | ||
| 005 | 2024128153227 | ||
| 008 | 240303t1987 -US a## ##001 ##eng#D | ||
| 020 | # | # | |a 0256036403 (paperback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a ENGLISH |
| 090 | 0 | 0 | |a HF1009.5 |b .C35 1987 |
| 100 | 1 | # | |a Cateora, Philip R |
| 245 | 1 | 1 | |a International Marketing |c Philip R. Cateora |
| 250 | # | # | |a Sixth edition |
| 264 | # | 1 | |a Homewood, Ill. |b Irwin |c 1987 |
| 264 | # | 1 | |c ©1987 |
| 300 | # | # | |a xvii, 839 pages |b illustrations |c 22 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index. |
| 504 | # | # | |a Bibliography: p. 801-805. |
| 650 | # | 0 | |a Export marketing |
| 650 | # | 0 | |a International business enterprises |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=037738 |
| 964 | # | # | |c BOK |d 01 |
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International marketing