EFFECTIVE PRESENTATION the communication of ideas by words and visual aids

• Main Author: Jay, Antony 1930- (Author)
• Other Authors: Hart, Tony (Illustrator)
• Format: Book
• Language: English
• Published: Singapore Federal Publications 1984
• Subjects: Lectures and lecturing; Lectures and lecturing > Audio-visual aids
• Online Access: Click Here to View Status and Holdings.

 In the past few years, presentations have become increasingly important and frequent in all branches of industrial and public organisations, but so far there has been no single book to guide managers who have to give them. Antony Jay's book not only supplies this need, but goes a great deal further, anyone who ever has to lecture or speak in public will find it an invaluable guide and reference. It is the first British book to have been bought by the American Management Association. This complete manual takes the presenter from the first decision to hold a presentation, through all the necessary meetings, up to the presentation itself and its aftermath. It states who should be present at each occasion, lists the necessary planning and rehearsal stages with their objectives, and warns of the dangers and pitfalls. It contains an assessment of all kinds of audio-visual aids with their uses and abuses; a unique and invaluable chapter on how to write for speech instead of print; and an original analysis of the different types of audience and how to approach them. For anyone who is liable to need a film, the chapter on film commissioning alone could save hundreds or even thousands of dollars. The book's strength lies in its practical wisdom; it is not based on any communications theory, but on a body of experience built up over many years both in the factual side of television and in a long and varied succession of presentations for industry. "This is a bright and useful guide for businessmen on how to express themselves in company." The Economist "There should be a measureable decrease in dullness as this book makes its way into the communication processes of the world of business. And the sooner the better." Hugh Parker, Managing Director of McKinsey and Company Inc (London).