Essentials of statistics in marketing

Essentials of statistics in marketing

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Bibliographic Details
Main Author: Greensted, C. S (Author)
Corporate Author: Institute of Marketing
Other Authors: Macfarlane, J. D. (joint author), Jardine, A. K. S. (Andrew Kennedy Skilling (joint author)
Format: Book
Language:English
Published: London Heinemann [for] the Institute of Marketing 1986
©1986
Edition:2nd edition
Subjects:
Marketing > Statistical methods
Statistics
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index.
Physical Description:xi, 257 pages illustrations 24 cm
Bibliography:Bibliography: p. 243-245.
ISBN:0434908878
9780434908875

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