The Fundamentals and Practice of Marketing

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Bibliographic Details
Main Author: Wilmshurst, John (Author)
Corporate Authors: Institute of Marketing, CAM Foundation
Format: Book
Language:English
Published: London Heinemann 1984
Edition:Second Edition
Series:"Published on behalf of the Institute of Marketing and the CAM Foundation"
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415  |b .W5476 1984 
100 1 # |a Wilmshurst, John  |e author 
245 1 1 |a The Fundamentals and Practice of Marketing  |c JOHN WILMSHURST 
250 # # |a Second Edition 
264 # 1 |a London  |b Heinemann  |c 1984 
300 # # |a vii, 239 pages  |b illustrations  |c 24 cm 
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490 0 # |a "Published on behalf of the Institute of Marketing and the CAM Foundation" 
504 # # |a Includes bibliographies and index 
650 # 0 |a Marketing 
710 1 # |a Institute of Marketing 
710 # # |a CAM Foundation 
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