The Fundamentals and Practice of Marketing
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Main Author: | |
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Corporate Authors: | , |
Format: | Book |
Language: | English |
Published: |
London
Heinemann
1984
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Edition: | Second Edition |
Series: | "Published on behalf of the Institute of Marketing and the CAM Foundation"
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000ua#4501 | ||
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001 | wils-032606 | ||
005 | 202385152933 | ||
008 | 231205t19841978-LD a## ##001 ##eng## | ||
020 | # | # | |a 0434923311 (paperback) |
020 | # | # | |a 9780434923311 (paperback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .W5476 1984 |
100 | 1 | # | |a Wilmshurst, John |e author |
245 | 1 | 1 | |a The Fundamentals and Practice of Marketing |c JOHN WILMSHURST |
250 | # | # | |a Second Edition |
264 | # | 1 | |a London |b Heinemann |c 1984 |
300 | # | # | |a vii, 239 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 0 | # | |a "Published on behalf of the Institute of Marketing and the CAM Foundation" |
504 | # | # | |a Includes bibliographies and index |
650 | # | 0 | |a Marketing |
710 | 1 | # | |a Institute of Marketing |
710 | # | # | |a CAM Foundation |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032606 |
964 | # | # | |c BOK |d 01 |
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