The Fundamentals and Practice of Marketing
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| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London
Heinemann
1984
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| Edition: | Second Edition |
| Series: | "Published on behalf of the Institute of Marketing and the CAM Foundation"
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000ua#4501 | ||
|---|---|---|---|
| 001 | wils-032606 | ||
| 005 | 202385152933 | ||
| 008 | 231205t19841978-LD a## ##001 ##eng## | ||
| 020 | # | # | |a 0434923311 (paperback) |
| 020 | # | # | |a 9780434923311 (paperback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .W5476 1984 |
| 100 | 1 | # | |a Wilmshurst, John |e author |
| 245 | 1 | 1 | |a The Fundamentals and Practice of Marketing |c JOHN WILMSHURST |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a London |b Heinemann |c 1984 |
| 300 | # | # | |a vii, 239 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 0 | # | |a "Published on behalf of the Institute of Marketing and the CAM Foundation" |
| 504 | # | # | |a Includes bibliographies and index |
| 650 | # | 0 | |a Marketing |
| 710 | 1 | # | |a Institute of Marketing |
| 710 | # | # | |a CAM Foundation |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032606 |
| 964 | # | # | |c BOK |d 01 |
The fundamentals and practice of marketing