The Fundamentals and Practice of Marketing
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London
Heinemann
1984
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| Edition: | Second Edition |
| Series: | "Published on behalf of the Institute of Marketing and the CAM Foundation"
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vii, 239 pages illustrations 24 cm |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0434923311 (paperback) 9780434923311 (paperback) |
The fundamentals and practice of marketing