Promotion analysis, creativity, and strategy

This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

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Bibliographic Details
Main Author: Dommermuth, William P (Author)
Format: Book
Language:English
Published: Boston PWS-Kent Pub. Co. 1989
©1989
Edition:2nd edition
Series:Kent series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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