Promotion analysis, creativity, and strategy
This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
PWS-Kent Pub. Co.
1989
©1989 |
| Edition: | 2nd edition |
| Series: | Kent series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Promotion analysis, creativity, and strategy