Promotion analysis, creativity, and strategy
This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Boston
PWS-Kent Pub. Co.
1989
©1989 |
| Edition: | 2nd edition |
| Series: | Kent series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0534917445 |q hardback |
| 020 | # | # | |a 9780534917449 |q hardback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .D64 1989 |
| 100 | 1 | # | |a Dommermuth, William P |e author |
| 245 | 1 | 1 | |a Promotion |b analysis, creativity, and strategy |c William P. Dommermuth |
| 250 | # | # | |a 2nd edition |
| 264 | # | 1 | |a Boston |b PWS-Kent Pub. Co. |c 1989 |
| 264 | # | 1 | |c ©1989 |
| 300 | # | # | |a xxvi, 581 ppages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Kent series in marketing |
| 504 | # | # | |a Includes bibliographies and indexes |
| 520 | # | # | |a This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion. |
| 650 | # | 0 | |a Consumers |x Decision making |
| 650 | # | 0 | |a Sales promotion |x Decision making |
| 650 | # | 0 | |a Marketing |x Decision making |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Sales promotion |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032604 |
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Promotion analysis, creativity, and strategy