Promotion analysis, creativity, and strategy

Promotion analysis, creativity, and strategy

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This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

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Bibliographic Details
Main Author: Dommermuth, William P (Author)
Format: Book
Language:English
Published: Boston PWS-Kent Pub. Co. 1989
©1989
Edition:2nd edition
Series:Kent series in marketing
Subjects:
Consumers > Decision making
Sales promotion > Decision making
Marketing > Decision making
Marketing
Sales promotion
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.
Physical Description:xxvi, 581 ppages illustrations 25 cm
Bibliography:Includes bibliographies and indexes
ISBN:0534917445
9780534917449

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