Consumer behavior classical and contemporary dimensions

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Bibliographic Details
Other Authors: McNeal, James U, McDaniel, Stephen W. 1949-
Format: Book
Published: Boston Little, Brown 1982
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982.
Physical Description:xix, 505 p. ill. 24 cm
Bibliography:Includes bibliographies and indexes.
ISBN:0316563102