Consumer behavior and marketing action

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Bibliographic Details
Main Author:	Assael, Henry
Format:	Unknown
Published:	Boston, Mass. Kent Pub. Co. 1984
Edition:	2nd ed
Subjects:	Consumer behavior Motivation research (Marketing)
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0534029906
090	0	0	\|a HF5415.3 \|b .A83 1984
100	1	#	\|a Assael, Henry
245	1	1	\|a Consumer behavior and marketing action \|c Henry Assael
250	#	#	\|a 2nd ed
260	#	#	\|a Boston, Mass. \|b Kent Pub. Co. \|c 1984
300	#	#	\|a xx, 695 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Consumer behavior
650	#	0	\|a Motivation research (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032567
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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