Consumer behavior
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, ty...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1983
©1983 |
| Edition: | second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag
Search Result 1
Search Result 2
Search Result 3
Search Result 4
Search Result 5
Search Result 6
Search Result 7
Search Result 8
Search Result 9
Search Result 10
Search Result 11
Search Result 12
Search Result 13
Search Result 14
Search Result 15
Consumer Behavior