Consumer behavior
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, ty...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1983
©1983 |
| Edition: | second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer Behavior