Consumer behavior
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, ty...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1983
©1983 |
| Edition: | second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.32 |b .S35 1983 |
| 100 | 1 | # | |a Schiffman, Leon G |
| 245 | 1 | 1 | |a Consumer behavior |c Leon G. Schiffman, Leslie Lazar Kanuk |
| 250 | # | # | |a second edition |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1983 |
| 264 | # | 1 | |c ©1983 |
| 300 | # | # | |a xix, 615 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index. |
| 520 | # | # | |a The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest. |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Motivation research (Marketing) |
| 700 | 1 | # | |a Kanuk, Leslie Lazar |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032561 |
| 964 | # | # | |c BOK |d 01 |
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Consumer Behavior