Consumer behavior

Consumer behavior

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The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, ty...

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Bibliographic Details
Main Author: Schiffman, Leon G
Other Authors: Kanuk, Leslie Lazar
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall 1983
©1983
Edition:second edition
Subjects:
Consumer behavior
Motivation research (Marketing)
Online Access:Click Here to View Status and Holdings.
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Summary:The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Physical Description:xix, 615 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0131688804

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