Consumer behavior concepts and applications
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
1984
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| Edition: | 2nd ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 727 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070387583 |
Consumer behavior concepts and applications