Consumer behavior application of theory

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Bibliographic Details
Main Author:	Howard, John A
Format:	Book
Published:	New York McGraw-Hill 1977
Series:	McGraw-Hill series in marketing
Subjects:	Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.3 \|b .H67 1977
100	1	#	\|a Howard, John A
245	1	1	\|a Consumer behavior \|b application of theory \|c John A. Howard
260	#	#	\|a New York \|b McGraw-Hill \|c 1977
300	#	#	\|a ix, 325 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw-Hill series in marketing
500	#	#	\|a Includes indexes.
504	#	#	\|a Bibliography: p. 307-317.
650	#	0	\|a Consumer behavior
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032558
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