Consumer behavior application of theory
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1977
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| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes. |
|---|---|
| Physical Description: | ix, 325 p. ill. 24 cm |
| Bibliography: | Bibliography: p. 307-317. |
| ISBN: | 007030520X |
Consumer behavior concepts and applications