Consumer behavior and marketing action
This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Kent Pub. Co.
1987
|
| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-032555 | ||
| 005 | 2019222124927 | ||
| 020 | # | # | |a 0534075304 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.3 |b .A83 1987 |
| 100 | 1 | # | |a Assael, Henry |e author |
| 245 | 1 | 1 | |a Consumer behavior and marketing action |c Henry Assael |
| 250 | # | # | |a THIRD EDITION |
| 264 | # | 1 | |a Boston, Mass. |b Kent Pub. Co. |c 1987 |
| 264 | # | 4 | |c ©1987 |
| 300 | # | # | |a xix, 700 pages, [8] pages. of plates |b some colour illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographies and indexes. |
| 520 | # | # | |a This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses. |
| 650 | # | 0 | |a Motivation research (Marketing) |
| 650 | # | 0 | |a Consumer behavior |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032555 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b007.2||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Consumer behavior and marketing action