Consumer behavior and marketing action
This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Kent Pub. Co.
1987
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses. |
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| Physical Description: | xix, 700 pages, [8] pages. of plates some colour illustrations 25 cm |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0534075304 |
Consumer behavior and marketing action