MARKETING RESEARCH AN APPLIED APPROACH
This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1987
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| Edition: | THIRD EDITION |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research an applied approach