Marketing research and information systems text and cases

Marketing research and information systems text and cases

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Bibliographic Details
Main Author: Buzzell, Robert D. 1933- (Robert Dow)
Corporate Author: Harvard University
Other Authors: Cox, Donald F. (joint author), Brown, Rex V. (joint author)
Format: Unknown
Published: New York McGraw-Hill 1969
Subjects:
Marketing research
Management information systems
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.13  |b .B89 1969 
100 1 # |a Buzzell, Robert D.  |c 1933-  |q (Robert Dow) 
245 1 1 |a Marketing research and information systems  |b text and cases  |c [by] Robert D. Buzzell [and] Donald F. Cox with the assistance of Rex V. Brown 
260 # # |a New York  |b McGraw-Hill  |c 1969 
300 # # |a xii, 788 p.  |b illus.  |c 23 cm 
500 # # |a Case material from the Harvard Graduate School of Business Administration. 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing research 
650 # 0 |a Management information systems 
650 # 0 |a Marketing  |x Management 
700 1 # |a Cox, Donald F.  |e joint author 
700 # # |a Brown, Rex V.  |e joint author 
710 1 # |a Harvard University  |c Graduate School of Business Administration 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032482 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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