Marketing research and information systems text and cases

Marketing research and information systems text and cases

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Bibliographic Details
Main Author: Buzzell, Robert D. 1933- (Robert Dow)
Corporate Author: Harvard University
Other Authors: Cox, Donald F. (joint author), Brown, Rex V. (joint author)
Format: Unknown
Published: New York McGraw-Hill 1969
Subjects:
Marketing research
Management information systems
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Case material from the Harvard Graduate School of Business Administration.
Physical Description:xii, 788 p. illus. 23 cm
Bibliography:Includes bibliographical references.
ISBN:T000008996

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