Marketing research for managers
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Published: |
London
Heinemann
1984
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
|---|---|
| Physical Description: | xii, 345 p. ill. 22 cm |
| Bibliography: | Bibliography: p. 338-339. |
| ISBN: | 0434902829 9780434902828 |
Marketing research for managers