Marketing research text and cases
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Homewood, Ill.
R.D. Irwin
1981
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 693 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256025304 |
Marketing research text and cases