Marketing research text and cases
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Main Author: | Boyd, Harper W |
---|---|
Other Authors: | Westfall, Ralph L, Stasch, Stanley F |
Format: | Book |
Published: |
Homewood, Ill.
R.D. Irwin
1985
|
Edition: | 6th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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