Marketing research

Saved in:
Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Day, George S
Format: Unknown
Published: New York Wiley 1986
Edition:3rd ed
Series:Wiley series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvi, 677 p. ill. 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0471838756